While you may know Naomi Clarke as "The Style Fairy" today, she has been working in fashion for almost 20 years long before the days of Instagram, and so creating Nomi has been seeing a lifelong dream come to fruition.

Armed with a business degree from Trinity College Dublin, along with diplomas in fashion buying, styling, and a rich history working in various facets of the fashion industry from retail and PR to personal shopping, she understands women's needs and the transformative power of clothing.

After witnessing countless women's emotional journeys in changing rooms, from self-discovery to post-baby reinvention, she saw the need for Nomi – a brand designed to empower women through timeless, elegant pieces. Focusing on premium fabrics, attention to detail and inclusive sizing, Nomi's debut collection is a celebration of confident, enduring style that makes every woman feel empowered and beautiful.